Define her direction
Give her a point of view.
A recognizable influencer starts with a clear idea of who she is, who she speaks to, and what people can expect from her content.
- Choose her audienceDescribe one person she creates for: their interests, routines, and the kind of content they would save.
- Set three content pillarsPick themes you can return to, such as everyday style, beauty routines, and weekend travel.
- Write her voiceChoose three personality traits and a caption style. Keep her bio, tone, and visual choices aligned.
Try this
Write a one-sentence brief: “She creates effortless style and everyday beauty content for people who want polished ideas they can actually use.” Save it beside her continuity references.